2-Cent Entertainment, a local collective of young Black media makers, are known for both entertaining and inciting. They have worked with local grassroots groups like the People's Hurricane Relief Fund, documented protests and rallies, and produced music videos for up-and-coming and established artists. Brandan “BMike” Odums, one of the founders of 2-Cent, currently has 3 videos on steady rotation at MTV Jams, MTV Hits and VH1 Soul.
2-Cent describe themselves as "a collaborative effort of creative, frustrated, and comedic twenty-somethings with the innate ability to convey humor and urgency toward issues that plague not only New Orleans, but also America in general. 2-Cent is a PBS documentary, an SNL skit and an In Living Color spoof all rolled into one." Their videos have featured appearances by everyone from musical stars such as Mos-Def and Common to movement leaders and intellectuals like Michael Eric Dyson and Fred Hampton, Jr.
For the second year running, 2-Cent has released a Christmas video, parodying some of todays most popular Rap/Hip Hop and Pop music artists. The video features members of 2-Cent and their friends doing hilarious and spot-on impressions of an incredible range of artists, including Kanye West, Rick Ross, Gucci Mane, Rihanna, Baby, Plies, Waka, Willow Smith, Drake, Lil Wayne, Eminem, Lady Gaga, Wyclef and Chris Brown. The video, called Good Christmas, has already been reposted on countless news, music and entertainment sites, and has been viewed more than a million times in the week since it's premiere.
Equipped with social consciousness, music as the backdrop, and the cold hard facts, 2-Cent have gained a loyal following, and won high-profile awards, including a 2008 NAACP award, and Silverdocs: AFI Discovery Channel Documentary Film Festival Award for documentary filmmaking excellence. The entire time, they have never forgotten to lift up the stories of New Orleans.